Three stone masons of the middle ages were hard at work when a visitor came along and asked them what they were doing. The first stone mason was toiling away, sweat beading his brow. “I am cutting this stone”, he grumbled. The second stone mason, though less distraught, responded with a deep sigh, “I’m building a parapet.” The third stone mason replied with a radiant face, “I am building a beautiful cathedral that will glorify God for centuries to come”.– Author unknown
While the first two masons saw only what was immediately before them the third mason had been visualizing his cathedral, dreaming of how it would appear at its completion. Imagine him rising each day anxious to play his full part in that effort. Isn’t that the enthusiasm you would prefer to feel each day, and better yet, have your associates bring with them to work as well? When you undertake your visioning task, strive to be that third mason and to bring your co-creators along with you.
Unlike strategic planning, visioning is more about lofty aspirations and less about the nuts and bolts of implementation. Oh, there will be plenty of time for the nuts and bolts later, but why spoil the fun. Whether you are setting up a new banana stand, directing an established business, corporate division, a trade association or a township, it will grow over the coming years and morph from what it is today into something quite different. Strategic visioning gives you and your associates that uncommon chance to visualize that future as you wish to see it without limitations and make it happen.
In the early 1990’s the Campbell Soup Company of Canada committed a few days to a strategic visioning session. They brought together all the department heads, movers and shakers, etc. and went through numerous exercises. They broke into smaller groups and wrote imaginary future newspaper headlines extoling their desired accomplishments. They talked about “Gate to Plate” streamlining of their products to the consumers, what milestones they would reach along the way and generally about how dynamic they could be. When all the dust had settled they agreed that they wanted to be the “Best Food Company in North America” or B-F-C-N-A. Thereafter they tested all new ideas and proposals against their vision to be the BFCNA. “Would these suggestions contribute to us being BFCNA”? It became part of their daily lexicon. It was used in communications with all the employees and other stakeholders until everyone knew exactly what they were striving to be. They would be the BFCNA.
It’s said that if you are lucky enough to have a job (or business) that you love you will never have to work a day in your life. Here is your chance to plot that course in a form that allows others to share in it. Take the opportunity now to develop and express what you want that to be and nurture it with your associates as co-creators of your success.
Please contact me to help facilitate your vision.
Robert Skidmore (562) 413-1061